Make the most of your holiday property with Original Cottages
With both local and national expertise and support, you'll get the best of both worlds
We have property specialists based in many popular holiday destinations across England and Wales. They are passionate, knowledgeable local people who will support you in getting your property ready to let. We combine this with a central team of experts in sales, marketing and IT to ensure smooth sailing and fantastic booking rates.
From pricing to marketing to property grading, we will ensure that your property is set up for a successful season, year after year.
Why holiday let with Original Cottages?
Our holiday letting service can be tailored to suit your needs, here are some reasons why you should let with Original Cottages:
Leading digital marketing expertise & innovative activity such as virtual reality property tours.
Effective, targeted and exciting marketing activity featuring your individual property & free professional photography.
We list our properties on over 3,000 additional websites too - at no extra charge to our owners - including the following major brands:
It makes financial sense
We’ll visit your property (for free) to let you know how much you could earn.
Competitive commission rates, no sign-up or renewal fees (we only start making money when you do).
Attractive payment terms; regular monthly payments and easy to understand statements, plus protection from cancellations and damages.
We're customer service led
Knowledgeable & friendly local teams across the UK, plus a central team of experts.
Our holidaymakers come back year after year (which means more repeat customers for you).
Tailored property management services, arranged to suit you (we won’t try and sell you a package).
Our response to Coronavirus (Covid-19)
From the start of the Covid-19 pandemic, we have, of course, been focused on supporting our homeowners, guests and staff. Safety has been our top priority, alongside timely information. In a world with so many unknowns, we have cut through the noise to give our homeowners clear, regular and informed communications about the situation, what it means to them, how we’re adapting, and what they need to do to adapt.
We have made sure that we’re always available on the end of a phone or email too, and the feedback from our homeowners has been fantastic – we, and they – feel like our relationships have only strengthened during this time.
And now, with holiday bookings on the up, we are helping our homeowners to make their properties safe and ready for visitors. We understand how holidaymakers’ needs are changing and advising our owners on how to optimise their property – from facilities, to pricing – to achieve their booking potential.
Some quotes from our homeowners:
"Just to say thank you so much for such a thoughtful and comprehensive update, and for all of the tips, it is much appreciated and very reassuring to receive."
"Thank you all. I am so relieved that our agency have demonstrated integrity and balance. Well done."
"Many thanks for the update. Your message underlines the professionalism shown every day by your company. Let’s look forward to a healthy and happy future."
See below for a short video from Natalie, our Lake District manager, talking about how we’ve helped homeowners during the Coronavirus pandemic.
Marketing your holiday property
Our goal is to bring you bookings - lots of bookings
Our aim is to help you maximise the revenue potential of your holiday property. The primary objective of all our marketing activity is to bring you bookings – lots and lots of bookings! We help maximise booking rates with our extensive and targeted marketing programme through our local activity, and nationally via The Original Cottages Family.
WIth local offices, local people, vehicles and sponsorships we have a significant local presence to promote our brands. We make the most of every opportunity to ensure holidaymakers, local businesses and visitors to events are directed to book our properties with ease.
Our local presence contributes significantly to the awareness and popularity of our brands
LOCAL & NATIONAL WEBSITES
We have a network of around 30 local websites for many popular UK holiday destinations. We also market properties on our national website; www.originalcottages.co.uk and our luxury website; www.nicheretreats.co.uk. With top 10 Google rankings for thousands of keywords, our combination of local + national gives us a competitive advantage that delivers results.
Our network of local and national websites deliver significant booking volumes
We pay to list your properties on a range of affiliate websites, both in the UK and elsewhere in the EU, casting the net further still. These include: Airbnb, Tripadvisor, Snaptrip, Holiday Lettings and HomeAway.
We advertise on 3,000 additional websites to maximise your booking potential
We showcase holiday properties, special offers, local news and events through our social media accounts, and actively engage with our followers on Facebook, Instagram, Twitter and Youtube through our organic and paid social media activity.
Our social media following has grown by over 20% in the last year
We regularly communicate with our customers with personalised, targeted emails and mailers. We feature properties, events and special offers, tailoring the content to our audience. In addition to this our online blog gives customers insider news and tips to make the most of their holiday.
We regularly send marketing emails to almost half a million subscribers
ADVERTISING & PR
We place carefully timed advertisements in local press and selected national magazines and papers. We work with PR specialists, journalists and high profile bloggers to gain our cottages as much coverage as possible. We also work closely with local tourism agencies and a number of UK and overseas affiliates.
Multiple relationships formed with national brands, for example Virgin Wines, John Lewis and Country Life Magazine
Maximising your income
Maximise your income with minimum inconvenience
With 25 years' holiday letting experience nationally, we know how to maximise your income through holiday letting.
Competitive commission, including a reduced introductory rate
Individually researched price bands and optimised calendar
Bespoke marketing showcasing your property's unique features
Tailored property management, only pay for the service you want
High repeat booking percentage builds your customer base year after year
Holiday properties as an investment
Staycations are experiencing a huge surge in demand and given the nature of UK self-catering breaks appealing to those looking for safe, environmentally friendly, cost-effective holidays, this is set to continue for some time to come.
Our experienced Property Recruiters frequently work with homeowners to help them select, furnish, manage and let their property, optimising their return on investment. Here is a summary of how we can help:
We can visit properties with you.
We can provide helpful feedback on the ‘letability’ of a property given its location and amenities.
We can offer practical advice on simple steps to improve the ROI of the property (e.g. interior design).
We can generate property proposals with rental rates and income.
We can support with the practical running of the holiday let, taking away any ongoing hassle.
We're proud of the feedback we receive from our property owners, here's what they have to say:
- Mr and Mrs Orrell, Hacket Forge & Brathay Loft in Little Langdale.
- Owner, Brunswick Road Flat in Brighton.
- Mrs Harvey, Turnstone Cottage in Padstow.
- Emily and Sue Corfe, Lime Trees in the Kent countryside.
- Trevor Leighton, Hillside in Croyde.
- Owner, Black Patch in Mid Wales.
- Owners, Flat 5 Broadleys in Swanage.
Additional benefits for our homeowners
10% Original Cottages discount
Our homeowners enjoy a 10% discount off their own holidays.
With over 5,500 Original Cottages properties to choose from, you too could enjoy exploring the UK for less.
Exclusive discounts from our partners
We love loyal customers. To say thank you for choosing us, we’ve teamed up with a range of local and national companies to ensure that you are rewarded with some seriously great offers and discounts.
How to join our family
If you’re interested in letting with us our knowledgeable and friendly team members are on hand to advise and support you through the simple 3-step process.